In this section, you identify the message and, optionally, select a segment.

1. In the Message Name field, type a unique name for your message. Your recipients will not see the message name.
2. In the Subject Line field, type the message subject.

3. Optionally, insert mail merge tags into the subject. To do this, in the Insert Field drop-down list, select the field you want to insert and click INSERT INTO SUBJECT.
4. Optionally, configure a category. Your recipients will not see the category. To do this, in the Category section, do one of the following to help you classify and sort the campaign:

• To select an existing category, select the Select existing radio button, and then select the category you want from the drop-down list.
• To create a new category, select the Create new radio button and then type the category name in the Create new field.

5. Optionally, to send the message to a specific segment, do one of the following:

• To select an existing segment, in the Segment drop-down list, select the segment you want.
• To create a new segment, click the New Segment and create a new segment.

In this section, you specify the sender information that your recipients will see.

1. To specify the email address to receive all replies to the message, do one of the following:

• To use a different address, enter an address in the Reply-to address field.
• To use the default address, select the Use default reply-to check-box.

2. To add a field to the reply-to address:

1. In the Insert Field drop-down list, select the field you want to insert.
2. Click INSERT INTO REPLY-TO.

   

3. To specify a different sender name, type the name you want in the Sender Name field.

4. To add a field to the reply name: 

1. In the Insert Field drop-down list, select the field you want to insert.
2. Click INSERT.

 

5. To add a mailing address to the message footer, select Add physical mailing address to message footer.

6. To edit the mailing address in the message footer:

1. Click Edit.
2. On the page that opens, type the email address you want to use.
3. Click Save.

In this section, you can perform the following actions:

• Enable tracking: Tracking gives you the ability to track the activity that your text and HTML messages generate.

For an HTML message, EmailLabs tracks when the message was opened, how many times, and all URLUniform Resource Locator. An Internet address, as well as a standard method of naming files on the Web. A URL begins with a protocol name (such as http), followed by a colon and two forward slashes(//). Next comes the name of the internet server that the file is stored on, followed by directories that hold the file, separated by forward slashes(/). The filename comes last, as shown in the following example: http://www.mycompany.com/whatsnew.htm links embedded in the message.

To track the number of times the message was opened, EmailLabs embeds a clear one-pixel image into the message.

This image allows us to track when the message was opened, how many times, and who opened it. To track the URLs in a message, EmailLabs converts your URLs to trackable links so that we can provide complete reporting information on those URLs.

For a text message, EmailLabs only tracks links with complete URLs.

For example, http://www.yahoo.com is a complete link, while www.yahoo.com is an incomplete link. EmailLabs automatically converts all complete links in the message to a clickable link that we can track.

• Specify HTML encoding: HTML encoding handles the character recognition as your message is encoded and sent out.
• Choose a character set: You can choose a character set to ensure that your message goes out in the language you intended. The default character set is US ASCII. In addition, EmailLabs supports the following character sets:

• UTF-8
• Traditional Chinese (Big5)
• Simplified Chinese (gb2312)
• Japanese (euc-jp)
• Japanese (ISO-2022-JP)
• Japanese (Shift-JIS)
• Thai (Windows)
• Korean (euc-kr)
• Korean (ks_c_5601_1987)
• Cyrillic (koi8-r)
• Cyrillic (windows-1251)
• Central European (windows-1250)
• Western European (ISO)
• Western European (Windows)
• Turkish (ISO)
• Turkish (Windows)
• Greek (ISO)
• Greek (Windows)

If you need a character set that is not currently available, please contact EmailLabs Customer Support.

Enabling tracking

Select Enable for HTML version and/or Enable for Text version.  

Specifying HTML encoding

In the Encoding section, select the encoding you want:

• For US English text or HTML messages, select 7-bit.
• For special characters or languages other than US English, select Quoted-Printable.

Choosing a character set

In the Character Set drop-down list, select the character set you want.