Create an admin site
Unless you just performed an upgrade or repair and had already created an admin site, NewsGator strongly suggests you now create an admin site by creating a new site collection in SharePoint Central Administration using the NewsGator Administration template.
For further details, see Creating a Aurea Social Admin site.
This creates a site collection containing a site from which broadcasts can be sent (a special kind of conversation item that is highlighted and that goes to the top of each user’s activity stream and remains there until cleared by the user), and containing another site that displays globally-scoped reports on user activity.
Each of these two sites has independent permission settings, which in normal use you would set to be exposed only to your chosen management or administrative personnel.