Creating a Trigger Part 3: Final Steps (Creating a Message, Editing Your Logic Statement)

  1. On the main Triggers edit page, click Create message.

Follow the usual steps to create a regular message. After you save and finish your message, the main Triggers edit page appears.

  1. Do one of the following:
  • To edit or delete your trigger, under Trigger Actions, click Edit or Delete.
  • To edit or view your Trigger message, change the scheduling of your Trigger or test your Trigger, and click the appropriate command in the Trigger Message section.
  • To edit your Trigger’s logic, next to Logic Statement, click Edit.
  • To edit or delete an existing action, under Trigger Actions, click the Edit or Deletecommand for the action.
  1. To exit the main Triggers edit page, click SAVE & FINISH.
NOTES
  • You can continue to add actions to your Trigger. You can then edit the logic of your Trigger to increase its effectiveness in reaching your target audience.
  • A Trigger occurs only after all of its actions take place.
  • If your demographic value is based on a text box or text area, you must type in the value for your trigger. For example, to build a trigger for all individuals named Jane, select the First Name demographic and type Jane in the value field. To trigger a response, values must match exactly.
  • The visits a web page after receiving a message option will not work unless you have an action tracking tag on your web page.
  • A scheduled trigger message will be overwritten by a more recent scheduled trigger message. For example, if you schedule a trigger message to go out 24 hours after a customer updates their profile, and the customer updates their profile again before that message has been sent, the 24-hour delay starts again. They will receive a message 24 hours after their most recent update.
  • The Updates Profile action will not cause a trigger to execute when the customer completes a survey. Use the Completes a Survey action for this type of customer action.