About Individual Campaign Reports

Individual Campaign Reports allow you to view important information about individual mailings. They contain the Message Summaries, Delivery Statistics, Clickthru Reports, Effectiveness, and Referred Newsletters. They also provide you graphical representations of campaign statistics with the Activity Pie Chart, HTMLHypertext Markup Language. A set of tags used to mark the structural elements of text files. HTML files include tags that create hyperlinks to other documents on the Internet. Clickthrus Pie Chart, Opens Histogram, Clicks Histogram and Demographic Breakdown.

You can view the reports of any campaign in several ways. In Account Home or the Messages section, click Reports. You can also go to the Mailing List home page or Reports home page and click Reports. The following page appears:

• Message Summary: The Message Summary displays the Subject, Name, Category, Sent information, and the From address. You can also see which segments were applied, what formats they were in, tracking options, and the on/off status of random groups.
• Delivery Statistics: Delivery Statistics provide you a total number, percentage (Pct.) and average percentage (Avg. Pct.) of members in each category. The following categories are displayed in the Delivery Statistics. To view or download Sent, Unique Opens, Clicked, and Bounced reports, click the name and then click Download Report on the following page.

• Sent: Members to whom this message was sent.
• Total Opened: Total number of times the message was opened by all members.
• Unique Opened: Number of unique members that opened this message.
• Clicked: The number of members who clicked any link of this message.
• Unsubscribed: The number of members who unsubscribed from the list.
• Bounced: Emails that were returned.
• Delivered: The total number of emails that were sent minus the number of emails that were returned (bounced). The total number of emails that actually reached their destinations.

• Effectiveness: The Effectiveness of your campaign takes into account three factors: Spam Complaints, the Mailing Effectiveness IndexA list of keywords the user may view to find topics within a Help system.™, and the List Quality Index™. The Mailing Effectiveness Index and the List Quality Index are two proprietary rating systems that EmailLabs has created to enable clients to gauge the effectiveness of their mailings and the quality of their lists.

• Spam Complaints: Spam Complaints are the number of complaints received on behalf of this particular email campaign.

• Mailing Effectiveness Index™: This index gauges the success and effectiveness of a particular mailing. A higher score for Mailing Effectiveness Index indicates a better mailing. The number of opens and clickthrus of a mailing increase the score, and the number of unsubscribes and spam complaints decrease it. This effectiveness calculation is based on the following:

• # of messages opened
• # of messages with clickthrus
• # of unsubscribes after receiving this message
• # of spam complaints in response to this message
• # of referrals (if applicable)

• List Quality Index (LQI): This index gauges the quality of a particular list. A higher score for LQI indicates a better list quality. Every time a mailing is sent out, a corresponding LQI is calculated. This provides clients the ability to see the quality of their list change over time. The number of opens of a mailing increase the score, and the number of bounces and spam complaints decrease the score. The EmailLabs average index is 100. This index calculation is based on the following:

• # of messages opened
• # of bounces
• # of spam complaints in response to this message

Lowest Possible Index	EmailLabs Average Index	Highest Possible Index
0	100	200