Action tracking
With action tracking, you can keep track of how your customer moves through your website. For example, if you have a web page featuring sale items and your message contains a link to that page, you can track where a customer navigates after they click the link.
In the Aurea Campaign Manager interface:
- In the side navigation bar, click Email Marketing > Launch Emaillabs. This opens the classic EmailLabs interface in a new tab or browser, depending on your browser settings.
- On the left side of the EmailLabs interface, click List Settings. This takes you to the List Settings page.
Setting action tracking
- In the Action Tracking section, copy the image tag in the text box.
- Paste the tag onto every web page you want to track.
How it works?
Every HTMLHypertext Markup Language. A set of tags used to mark the structural elements of text files. HTML files include tags that create hyperlinks to other documents on the Internet. message you send contains an invisible one-pixel image that sets a cookie on the customer’s computer.
To enable tracking, you copy the Action Tracking tag from the List Settings page and paste it onto every web page you want tracked.
When the user views a page, the tag checks for the cookie, and you receive information informing you if the customer visited the web page and has seen your email.
The results are found on the campaign report for that message.