Creating an Activity Segment

Creating a Segment with an Activity restriction

1. In the left navigation bar, click Segments.
2. Click Create Segment.
3. Click ADD ACTIVITY RESTRICTION.

4. Continue with one of the procedures below.

Basing your Segment on a Particular message

1. Click Individual Message Activity and select a message type.
2. Click SAVE & NEXT.
3. To change the date range for available messages, click the boxes next to Displaying.
4. Select the desired message and click SAVE & NEXT.
5. Under Action, click the option you want to set as your restriction.
6. To send your message to all members except ones who match the activity restriction, click Match Inverse.
7. Click NEXT.
8. Do one of the following:

• To add another activity restriction, click ADD ACTIVITY RESTRICTION and repeat the steps detailed above.
• To edit the logic of your statement (if there are two or more restrictions), click Edit Logic.
• To complete your segment, click SAVE & FINISH.

Basing your Segment on a combined total of Clickthrus across multiple messages

1. Click Aggregate Clickthru Activity and select a message type.
2. Click SAVE & NEXT.
3. Follow the instructions on the screen to type a link (if desired) and select messages.
4. To view a Clickthru report for a message, in the Reports column, click the Clickthruscommand for that message.
5. Click NEXT.
6. Do one of the following:

• To add another activity restriction, click ADD ACTIVITY RESTRICTION and repeat the steps detailed above.
• To edit the logic of your statement (if there are two more restrictions), click Edit Logic.
• To complete your segment, click SAVE & FINISH.

Basing your Segment on members who did not open messages

1. Select Members who did not open any messages sent during the last N days.
2. Click SAVE & NEXT.
3. In the days box, type the number of days you want during which members did not open any message and did not click any link.
4. Click NEXT.
5. To complete your segment, click SAVE & FINISH.