About Segment Logic statements
If your segment contains only one restriction, there is no logic statement. However, if you add another restriction, you must make a decision: do you want the segment to activate when Restriction 1 AND Restriction 2 are in effect, or when Restriction 1 OR Restriction 2 are in effect? For each additional restriction, you must make a similar decision, until your segment is structured the way you want. This structure is called a logic statement.
The AND Operator takes a series of elements and places them together to create a statement. Here is an example of a segment’s logic statement:
Send this message to:
Women (segment restriction #1)
AND
Age range 30-39 (segment restriction #2)
AND
California resident (segment restriction #3)
The message will be sent only to customers who meet all three conditions.
The OR operator also combines elements in a statement, but offers slightly different logic:
Send this message to:
Anyone who plays:
guitar
OR
bass
OR
keyboards
The message will be sent to customers whose “What instrument do you play?” demographic is listed as either guitar, bass or keyboards.