Creating a demographic Segment

To create a segment with a demographic restriction:

1. In the left navigation bar, click Segments.
2. Click Create Segment.  

3. Enter a segment name.
4. Click ADD DEMOGRAPHIC RESTRICTION.
5. Select the desired demographic and click NEXT.
6. Follow the instructions to select or type a restriction. If an Additional Values box appears, you can type one or more additional values (you must separate multiple entries with commas).

7. Choose one or more optional parameters:

Parameter	Description
Match blank or NULL values only	Your message will be sent only to members who have no value selected for this demographic.
Match inverse	Your message will be sent to all members except ones who match this value. For example, if you type *@aol.com, and then select Match inverse, your message will go to all members except those who belong to AOL.com.
Match using range	Allows you to match values in a range. You can choose greater than, less than, or in between (inclusive).

8. Click NEXT to return to the main edit page.
9. Do one of the following:

• To add another demographic restriction, repeat steps 4 through 8.
• To edit the logic of your statement (if there are two more restrictions), click Edit Logic.

To complete your segment, click SAVE & FINISH.