Creating a Distribution Group for A/B Split Tests

Learn more about A/B split testing with Distribution Groups

To create a distribution group:

1. In the left navigation bar, click Distribution Groups.
2. Click Create Distribution Group.



3. In the Distribution Group Name box, type a name.
4. Next to Distribution Type, click Percentage or Number.
• Percentage: allows you to choose what percentage of your list will form the distribution group and receive your test message.
• Number: allows you to choose the exact number of list members that will be in the distribution group and receive your test message.



5. If desired, click the Segment box and select a segment.
6. Click Save.
7. Click the Create Message command in the middle of the page.

   

   Follow the usual steps to create a regular message. After you save and finish your message, the main Distribution Group Messages window appears and your message is listed in the Messages section.

   

8. Repeat step 6 until all messages you want to test have been created.
9. In the Distribution column, click the box for each message you created and do one of the following:
• If you chose the Percentage distribution type, enter the percentage of the list that you want to send the test message to.
• If you chose the Number distribution type, enter the number of list members you want to send the test message to.
10. Click Save Distributions.