Only users with the permission to edit Organization settings can set up the Social Media Panel.
Before You Begin
Before granting user permissions, you need to enable a connection to your organization's Twitter account. For information about enabling a connection, see Setting Up the Twitter Social Media Panel.
For more information about setting up the Social Media Panel, see Setting Up the Social Media Panel.
For more information about how to grant users write/delete permissions, refer to Granting Users Write/Delete Permissions