Segment Examples

This section provides the following examples:

For more information about segments, see Segments Overview.

TIP

Only attributes enabled for a list are available for creating segments. For this reason, attributes used in the following examples might not be available when you create your own segments.

AND/AND Example

To send a message to women aged 30-39 and who lives in California, you can create a segment using two AND logical operators:

Female

AND

Age 30-39

AND

California resident

Creating a Segment With Two AND Conditions

  1. On the navigation bar, click Email Marketing > Segments.
  2. Select the desired list from the List drop-down list.
  3. In the Segment Name field, type the name for the segment.
  4. Click Add condition > Attribute > Gender. This builds a condition that reads “Whose Gender is equal tothis value”.

  1. Click this value, then set value and select Female. The updated condition now reads “Whose Gender is equal to Female”.

  1. Click Add condition > Attribute > Age. This builds a condition that reads “Whose Age is equal tothis value.”

  1. Click this value, then set value, and select 30-39. The updated condition now reads “Whose Age is equal to30-39”.

  1. Click Add condition > Attribute > State/Province. This builds a condition that reads “Whose State/Province is equal tothis value.”

  1. Click this value, then set value, and select CA. The updated condition now reads “Whose State is equal toCA".

The “AND” logic is applied by default, as indicated on the far right side of the condition row. The logic operator AND is underlined, indicating that it is editable. For this example, do not change the logic operators.

You now have a list of contacts whose:

  • Gender is Female AND
  • Age is 30-39 AND
  • State is California

Applying this segment to your Mailing List returns only women aged 30-39 who live in California.

OR/OR Example

To send a message to contacts who are either men or anyone aged 40-49 or are San Francisco residents, you can create a segment using two OR logical operators:

Male

OR

Age 40-49

OR

San Francisco resident

Creating a Segment With Two OR Conditions

  1. On the navigation bar, click Email Marketing > Segments.
  2. Select the desired list from the List drop-down list.
  3. In the Segment Name field, type the name for the segment.
  4. Click Add condition > Attribute > Gender. This builds a condition that reads “Whose Gender is equal tothis value”.

  1. Click this value, then set value, and select Male. The updated condition now reads “Whose Gender is equal toMale”.

  1. Click Add condition > Attribute > Age. This builds a condition that reads “Whose Age is equal to this value”.

  1. Click this value, then set value, and select 40-49. The updated condition now reads “Whose Age is equal to40-49”.

  1. Click Add condition > Attribute > City. This builds a condition that reads “Whose City is equal tothis value”.

  1. Click this value, type San Francisco, and click OK. The updated condition now reads “Whose City is equal toSan Francisco”.

NOTE

By default, the AND logical operator is applied to each of these conditions.

  1. Click each AND logic operator and change it to OR.

You now have a list of contacts whose:

  • Gender is Male OR
  • Age is 40-49 OR
  • City is San Francisco

Applying this segment to your Mailing List returns men or anyone aged 40-49 or San Francisco residents.

AND/OR Example

To send a message to contacts who are men aged 26-29 and to all residents of Texas, you can create a segment using the AND and OR logical operators together:

Male

AND

Age 26-29

OR

Texas resident

Creating a Segment With an AND/OR Condition

  1. On the navigation bar, click Email Marketing > Segments.
  2. Select the desired list from the List drop down list.
  3. In the Segment Name field, type the name for the segment.
  4. Click Add condition > Attribute > Gender. This builds a condition that reads “Whose Gender is equal tothis value”.

  1. Click this value, then set value, and select Male. The updated condition now reads “Whose Gender is equal toMale”.
  2. Click Add condition > Attribute > Age.

  1. Click this value, then set value, and select 26-29. This builds a condition that reads “Whose Age is equal to26-29”.

  1. Click Add condition > Attribute > State/Province. This builds a condition that reads “Whose State is equal tothis value”.

  1. Click this value, then set value, and select TX. The updated condition now reads “Whose State/Province is equal toTX.

NOTE

By default, the AND logical operator is applied to each of these conditions. Since AND is underlined, it is editable.

  1. Leave the AND logic operator between the Gender and Age conditions, but change the logic before the State condition to OR.

You now have a list of contacts whose:

  • Gender is Male AND
  • Age is 26-29 OR
  • State is Texas

Applying this segment to your Mailing List returns all men aged 26-29 (regardless of where they reside) and all Texas residents.