Segment Examples

This section provides the following examples:

• AND/AND example
• OR/OR example
• Mixed AND/OR example
• Twitter Share, Facebook Share, LinkedIn Share, and Facebook Like enhancer example

For more information about segments, see Segments Overview.

AND/AND Example

To send a message to women aged 30-39 and who lives in California, you can create a segment using two AND logical operators:

Female

AND

Age 30-39

AND

California resident

Creating a Segment With Two AND Conditions

1. On the navigation bar, click Email Marketing > Segments.
2. Select the desired list from the List drop-down list.
3. In the Segment Name field, type the name for the segment.
4. Click Add condition > Attribute > Gender. This builds a condition that reads “Whose Gender is equal tothis value”.

5. Click this value, then set value and select Female. The updated condition now reads “Whose Gender is equal to Female”.

6. Click Add condition > Attribute > Age. This builds a condition that reads “Whose Age is equal tothis value.”

7. Click this value, then set value, and select 30-39. The updated condition now reads “Whose Age is equal to30-39”.

8. Click Add condition > Attribute > State/Province. This builds a condition that reads “Whose State/Province is equal tothis value.”

9. Click this value, then set value, and select CA. The updated condition now reads “Whose State is equal toCA".

The “AND” logic is applied by default, as indicated on the far right side of the condition row. The logic operator AND is underlined, indicating that it is editable. For this example, do not change the logic operators.

You now have a list of contacts whose:

• Gender is Female AND
• Age is 30-39 AND
• State is California

Applying this segment to your Mailing List returns only women aged 30-39 who live in California.

OR/OR Example

To send a message to contacts who are either men or anyone aged 40-49 or are San Francisco residents, you can create a segment using two OR logical operators:

Male

OR

Age 40-49

OR

San Francisco resident

Creating a Segment With Two OR Conditions

1. On the navigation bar, click Email Marketing > Segments.
2. Select the desired list from the List drop-down list.
3. In the Segment Name field, type the name for the segment.
4. Click Add condition > Attribute > Gender. This builds a condition that reads “Whose Gender is equal tothis value”.

5. Click this value, then set value, and select Male. The updated condition now reads “Whose Gender is equal toMale”.

6. Click Add condition > Attribute > Age. This builds a condition that reads “Whose Age is equal to this value”.

7. Click this value, then set value, and select 40-49. The updated condition now reads “Whose Age is equal to40-49”.

8. Click Add condition > Attribute > City. This builds a condition that reads “Whose City is equal tothis value”.

9. Click this value, type San Francisco, and click OK. The updated condition now reads “Whose City is equal toSan Francisco”.

10. Click each AND logic operator and change it to OR.

You now have a list of contacts whose:

• Gender is Male OR
• Age is 40-49 OR
• City is San Francisco

Applying this segment to your Mailing List returns men or anyone aged 40-49 or San Francisco residents.

AND/OR Example

To send a message to contacts who are men aged 26-29 and to all residents of Texas, you can create a segment using the AND and OR logical operators together:

Male

AND

Age 26-29

OR

Texas resident

Creating a Segment With an AND/OR Condition

1. On the navigation bar, click Email Marketing > Segments.
2. Select the desired list from the List drop down list.
3. In the Segment Name field, type the name for the segment.
4. Click Add condition > Attribute > Gender. This builds a condition that reads “Whose Gender is equal tothis value”.

5. Click this value, then set value, and select Male. The updated condition now reads “Whose Gender is equal toMale”.
6. Click Add condition > Attribute > Age.

7. Click this value, then set value, and select 26-29. This builds a condition that reads “Whose Age is equal to26-29”.

8. Click Add condition > Attribute > State/Province. This builds a condition that reads “Whose State is equal tothis value”.

9. Click this value, then set value, and select TX. The updated condition now reads “Whose State/Province is equal toTX.

10. Leave the AND logic operator between the Gender and Age conditions, but change the logic before the State condition to OR.

You now have a list of contacts whose:

• Gender is Male AND
• Age is 26-29 OR
• State is Texas

Applying this segment to your Mailing List returns all men aged 26-29 (regardless of where they reside) and all Texas residents.

Twitter Share, Facebook Share, LinkedIn Share, and Facebook Like enhancer example

After you send a message that includes a Twitter Share, Facebook Share, LinkedIn Share, or Facebook Like enhancerA commonly used form, such as a survey or unsubscribe request that you can add to your message., you can create a segment to see which recipients clicked the enhancer.

The following example creates a segment that checks which recipients clicked the Twitter Share enhancer.

Creating a Segment for an Enhancer

1. On the navigation bar, click Email Marketing > Segments.
2. Select the desired list from the List drop-down list.
3. In the Segment Name field, type the name for the segment.
4. Click Add condition > Activity > sent > this message. This builds a condition that reads "Who were sent this message".

5. Click Add condition > Activity > clicked > this link from these messages. This builds a condition that reads "Who were sent this message and click this link between this date and this date".

6. Click this message, select the desired message and click OK. This builds a condition that reads "Who were sent Fall into Great Savings and click this link between this date and this date".

7. Click this link, select the desired enhancer and click OK. This builds a condition that reads “Who were sent Fall into Great Savings and click Twitter Share between this date and this date".

8. To select the date range, click the first this date link and select the start date, then select the second this date link and select the end date. This builds a condition that reads "Who were sent Fall into Great Savings and click Twitter Share between <start date> and <end date>", where <start date> and <end date> are the selected dates.

Applying this segment to your Mailing List returns all recipients who clicked the Twitter Share link in the message "Fall into Great Savings" within the specified date range.