Spam Filter

The Spam Filter helps you identify what elements of your message might cause it to be flagged as spam.

Premium Spam Filter

If your account is enabled with Aurea Campaign Manager Email Test, the following describes how this version of Spam Filter operates.

Viewing the Premium Spam Filter Report

In the side navigation bar, click Email Marketing > Email Test Overview.
Under Available Reports, click Spam Filter.

Running a Filter Test

Each test message is run through a series of spam filters. The test results of each of the filter tests are displayed in separate sections listed below the screen. Each section displays the filter name, technology, the Pass or Fail result and the score. If a filter gives a score that is less than 100%, tips for improvement are provided. A description of the filter is given to understand the adoption rate and implementation methods across potential recipient’s environments.

Spam Filters

There are multiple spam filters used to process each test message:

Filter	Description
Server-side Spam Filters	Installed on a server that filters mail before the mail is downloaded by recipients, as in: Barracuda MessageLabs Postini SpamAssassin
ISP Spam Filters	Run by internet service providers who filter mail before it is downloaded by recipients. AOL Mail Gmail GMX Mail.com Outlook Yahoo!Mail

Filter

Description

Server-side Spam Filters

Installed on a server that filters mail before the mail is downloaded by recipients, as in:

Barracuda
MessageLabs
Postini
SpamAssassin

ISP Spam Filters

Run by internet service providers who filter mail before it is downloaded by recipients.

AOL Mail
Gmail
GMX
Mail.com
Outlook
Yahoo!Mail

Content Score

The Content Score helps you to determine the likelihood that a message will be filtered as spam. A score of five or higher is generally considered to be spam, but this can vary by ISP or recipient.

Choosing a Different Message

Click the Message drop-down list and choose the message.

The five categories in the lower part of the screen break-down what in the message is most likely to cause the message to be filtered as spam.

Category	Description
Significance	What percentage of points are due to this problem.
Score	The number of points assigned due to this problem.
Region	Where in the message the problem occurs.
Trigger Description	A description of what is causing the spam points to be assigned.
Recommendation	Advice on how to resolve the problem.
Spam Filters	Email Test analyzes your message against three types of spam filters: Filter: The spam filter used for this test. Click to expand the view and see details; click to hide them. Setting: The optional setting used when testing your message. Some spam filters have settings that determine how strict they should be in filtering spam. Results: An icon and score (when available) indicating whether the message was considered spam by this filter. The options are: : Considered valid (not spam) : Considered spam : Results not in (undelivered) Filter Types Client: These filters are installed on recipients' computers, and they filter mail before the mail is received by the recipient's email client. Server: These filters are installed on a server that filters mail before the mail is downloaded by recipients. ISP: These filters are run by Internet service providers and filter mail before it is downloaded by recipients.
Header	When available, allows you to view all of the message headers as received by the filter or ISP.
Description	Any details provided by the spam filtering software. Note that many anti-spam programs do not provide reasons why a message has been flagged or rejected as spam.
Link Validation	Tests to ensure that links in your message are valid and working properly. HTMLHypertext Markup Language. A set of tags used to mark the structural elements of text files. HTML files include tags that create hyperlinks to other documents on the Internet. Validation: Some email providers filter messages that contain HTML errors. Using HTML Validation, you can analyze the HTML content of the message and be advised of any problems with the HTML.

Problem: Any HTML code that may cause problems for some recipients; for example, Internet Explorer features that will not render properly in Netscape. The message is tested against the HTML 1.1 specification.
Line(s): The line number(s) where the potential problem was detected.

Upgrading and Trial Period

In the right hand corner is a button to Upgrade to Premium Spam Filter Tests. Click on this button to start the process of upgrading to Premium Spam Filter.

For more information on upgrading and the free trial period, see Upgrading to Premium Email Preview and Spam Filter.