Creating Demographics: Some examples

You sell musical instruments on the web. You want demographics that provides the following about your customers:

• The instruments they play (multiple check-box).
• If they are planning to buy an instrument for someone else (yes/no).
• Which instrument? (text).

Creating the “What Instruments” Demographic

1. In the left navigation bar, click Create Demographic.

2. In the Demographic Name box, type What instruments do you play?.

3. Under Demographic Type, select Multiple Checkbox.

 

4. Click SAVE & NEXT.
5. Click the box under Demographic Choices and type guitar. Click ADD.

6. Repeat step 5 for each of the following:

• bass
• drums
• keyboards
• horns
• other

7. Upon completion, click SAVE & FINISH.

Creating the “Are You Planning to Buy an Instrument?” Demographic

1. In the left navigation bar, click Create Demographic.
2. In the Demographic Name box, type Are you planning to buy an instrument?.
3. Under Demographic Type, select Radio Button.
4. Click Save & Next.
5. Click the box under Demographic Choices and type Yes. Upon completion, click Add.
6. Click the box under Demographic Choices again and type No. Upon completion, click Add.
7. Click SAVE & FINISH.

Create the “Which Instrument?” Demographic

1. In the left navigation bar, click Create Demographic.
2. In the Demographic Name box, type Which instrument?.
3. Under Demographic Type, select Text Box.
4. Click Save & Next.