Web Analytics Reports

• Domain - Choose the domain you want to review.
• Date Range - Choose a date range:

1. Click the Date Range drop-down list.
2. In the Start Date and End Date calendars, choose a start date and end date.
3. Click the Submit button.

• Visitors - The number of unique visitors to your site. If a user returns to your site several times during a reporting period and views numerous pages, she still counts as one visitor.

• Ave. Time on Site - The average time a visitor spends on your site, measured in seconds.

• PageAn individual topic within a Help system. Views Per Visitor - The number of page views per visitor. Page views can only be estimated because you cannot tell if a visitor actually viewed a page or just clicked through it, but at the very least you can tell someone visited that page.

• Total Cost of Paid Search Campaigns :

• Total Cost of PPC Campaigns: The amount of money you have spent on your PPC ("pay per click"), or "paid search," campaign.
• Cost Per Visitor: The cost for each visitor who reached your Web site through PPC or paid search.
• Cost Per Click: The cost of each visitor who responded to your campaign. This is the total number of visitors divided by the total cost of PPC.

• Revenue Per Visitor

• Revenue Per Visitor: The amount of money you made, on average, for each visitor to your site.
• Revenue Per Purchase: The average amount of revenue for each purchase made.
• ROAS (Return on Advertising Spending): This represents the dollars earned per dollars spent on advertising. To determine ROAS, divide the revenue generated from the ad by the cost of the ad. If the result is more than one, you made more than you spent. This metric is just one factor in determining how well your ad performed.

Top Search Keywords

• Keywords - The terms that searchers type into the search box of a search engine.
• Value - The number of visitors who visited your site from all search engines via this keyword.
• Percent - The percentage of visitors who visited your site from all search engines via this keyword.

Pages with Most Visitors

• Name - The terms that searchers type into the search box of a search engine.
• Value - The number of visitors to your site who visited this page.
• Percent - The percentage of visitors to your site who visited this page.
• Details - Click the button in this column to open the Page Details dialog, which gives you more detailed information about the page.

Top Entry Pages

• Name - The name of the page.
• Value - The number of visitors to your site who entered through this page.
• Percent - The percentage of visitors to your site who entered through this page.
• Details - Click the button in this column to open the Page Details dialog, which gives you more detailed information about the page.

Campaign Summary

• Name - The name of the campaign.
• Clicks - The number of clicks generated by the campaigns that brought recipients to your Website.
• CPC (Cost per click): The amount you spent, on an average, to attract a visitor to your Website.
• Total Cost - The entire cost for the campaigns.
• Time on Site - The average amount of time visitors spent on your site, measured in seconds. This tells you how effective your site is at holding onto visitors after they arrive. When this number is low, you should consider what those visitors were looking for and why they failed to find it.