Marketing Activities
You use marketing activities for specific target groups.
You can:
- Define customer-specific marketing activities (e.g. telephone surveys or mailings).
- Determine the responsible rep (e.g. telemarketing, account manager).
- Define possible reactions and criteria for success.
- Edit the generated target group.
- Generate and edit activity, work order or mailing records.
- Generate mass mailings and faxes.
- Send SMS and e-mails.
- Trigger follow-up marketing activities automatically based on responses.
- Start marketing activities automatically.
- Monitor the results.
Marketing activities are executed in the following steps:
- Preparation, see Planning and Preparing Marketing Activities.
- Defining the marketing activity and any additional information, see Defining Marketing Activities.
- Generating and editing the data, see Executing Marketing Activities.
- Monitoring the results, see Statistics and Logs. Related marketing activities can be grouped together to form campaigns, see Campaigns.