Marketing Activities

Learn about marketing activities.

Marketing activities are executed in the following steps:

1. Preparation, see Planning and Preparing Marketing Activities.
2. Define the marketing activity and any additional information, see Defining Marketing Activities.
3. Create the target group, see Creating Target Groups.
4. Edit the target group, see Editing Target Groups.
5. Generate and edit the data, see Executing Marketing Activities.
6. Monitor the results, see Monitoring Results.

Related marketing activities can be grouped together to form campaigns. For further details, see Campaigns.