New Sequential Mailing
Sequential mailings are a series of triggered mailings sent out in sequence, at predetermined time intervals, to each member who qualifies. This group of mailings is considered one sequence of mailings, and they all collectively have the same mailing name.
Note
Sequential mailing is a feature of Aurea List Manager Enterprise, and are unavailable for standard or Pro Aurea List Manager. For information about upgrading your Aurea List Manager, contact your account executive. If you do not know who your account executive is, or for other queries, contact us through our website.
Triggered (and therefore sequential) mailings work on the premise that the time when the mailing is sent to a member depends on some action performed by that member, such as visiting a web page or making a purchase. It can also depend on some date associated with that member, such as their birthday or the date they joined the list.
Note
To set up this series at varying time intervals with individual Contents associated with each mailing, the Sequential Mailing Wizard may be used as a convenient way to quickly create the entire sequence of mailings.
Triggered mailings run on a regular frequency. This is usually once per day, but could be as often as once per hour, or as infrequently as every several weeks. The exact time of day when it runs is specified by you.
When the triggered mailing is sent, it runs the same way as any other mailing for a specific segment. The mailing depends on which members meet the criteria of the triggered segment, and sends the mailing to them. A key part of the segment is the trigger clause, because this determines who receives the triggered mailing now (since the last time the triggered mailing was sent).
For example, members who purchase a particular high-end product could receive a thank you message the next day, a promotional discount for add-on features after three days, a questionnaire about satisfaction with the product after two weeks, and a series of newsletter articles about the product and related products over the next few months.
Creating a Sequential Mailing
Creating a sequential mailing is much like creating a standard mailing but with a trigger, except that the Schedule tab is replaced by the Trigger tab.
The Trigger tab is where you select a trigger from the ones created in Segments > New Triggered Segment, and define the times for the mailing to be sent.
There are six tabs on this page to easily edit the sequential mailing:
- Message: For details, see Editing mailing message body
- Recipients: For details, see Edit mailing recipients
- Tracking: For details, see Tracking
- Deliverability: For details, see Deliverability
- Internationalization. For details, see Internationalization
- Trigger. For details, see Trigger tab