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Using Aurea List Manager  >  Mailings  >  Advanced mailing  >  New split test mailing wizard

New split test mailing wizard

Split-testing gives you the ability to send different versions of a message to random subsets of your mailing list, then compare the results to see which version is most effective. This type of testing eliminates any demographic or action-based bias that could alter your results.

After you determine which version of the message gives the best results, you can send it to the rest of your list.

Note

Split-test mailing is a feature of Aurea List Manager Enterprise, and are unavailable for standard or Pro Aurea List Manager. For information about upgrading your Aurea List Manager, contact your account executive. If you do not know who your account executive is, or for other queries, contact us through our website.

Before doing a split test, you must create at least two content items to use in the test. For information about creating content, see Creating Content -- Overview.

Using Split Test Mailings Wizard

Opening the Split Test Mailings Wizard

  1. In the left Navigation Bar, click Mailings and point at Advanced Mailings.
  2. Point at Split Test Mailings and click Split Test Mailings Wizard.

Navigating the Split Test Mailings Wizard

There are fours screens used to create the Split Test Mailing.

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Screen 1

On this screen, you create the test. Find below the table explaining the field options available:

Field Name/Action Description
Split Test Name Type a name to identify your test. The name can be up to 70 characters long.
Split Test Description

Type a description for your test.
Segment

This is used to send the test to a specific segment instead of the entire mailing list, select the segment you want from the Segment drop down list. The default setting is the entire mailing list.
Sampling Methodology

You can send the test to either a percentage of your mailing list or segment, or a specific number of members in the list:

  • To send the message to a percentage of a list or segment: Select % of Segment, then type the percentage in the Total % to receive test field.
  • To send the message to a specific number of members: Select # of Members, then type the number in the Total # to receive tests field.
Content 1

In the Content 1 drop down list, select the content you want to send to the first group. To view the content, click View next to the content you want to see.
Content 2

In the Content 2 drop down list, select the content you want to send to the second group. To view the content, click View next to the content you want to see.
To add another content item to the test

This option is available only if additional content items exist. For information about creating content, see Creating a new content

  1. Click More.
  2. The Content 3 drop down list appears.
  3. In the Content 3 drop down list, select the content you want.
  4. Repeat steps 1 and 2 to add more content.
To remove the most recently added content item

This option is available only if you added more than two content items.

  • Click Less.

To continue, click Next.

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Screen 2

On this screen, you create the test. Find below the table explaining the field options available:

Field Name / Actions Description
Purge From

This is used to purge members who received previous messages and/or members who receives scheduled messages. Use the steps below to do this:

  1. Click Choose Mailings.
  2. In the Available Sent Mailings to Purge From and/or Available Scheduled Mailings to Purge From list, select the message you want. To select multiple messages, hold down the CTRL key while selecting each message.
  3. Click >>.To deselect a message, select it in the Chosen Sent Mailings to Purge From or Chosen Scheduled Mailings to Purge From list, then click <<.
Suppression list

This is used to add a list of members who should not receive this test. Use the steps below to do this:

  1. Click Choose File
  2. To terminate importing of the list after a certain number of malformed addresses, select an option from the Terminate import drop down list.
  3. Click Browse and select the suppression list you want.
  4. Click OK
Recency Limit

To purge members who recently received email from you. Use the steps below to do this:

  1. Click Edit Recency
  2. Specify the recency you want.
  3. Click OK.
Synchronize list prior to mailing

By default, synchronization is turned off. If you want to synchronize, select Yes to use ODBC to synchronize with your external database.

Note

This option is greyed out if you have not first configured ODBC synchronization under Members > Synchronize Settings
Track opens

By default, Aurea List Manager keeps track of the members who open your test email. If you do not want to track opens, select No.
Detect HTML capability

By default, Aurea List Manager detects whether a member's email software is capable of displaying HTML. If you do not want to detect HTML capability, select No.
Track all URLs By default, Aurea List Manager makes all URLs in the mailing clickthrough tracking URLs. If you do not want to track URLs, select No.

To go back to the previous screen, click Go Back. To continue, click Next.

 

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Screen 3

On this screen, you have the option to either schedule the mailing by selecting schedule for or wait for the mailing to be scheduled at a future time by selecting wait for approval.

To schedule the split test to be sent at a specific time:

  1. Select Schedule for
  2. Enter the date and time in the Schedule for text box or Calendar drop-down. All of the parts of the split test is scheduled to be sent at the same time.
  3. Click Next.

To schedule the split test to be sent when approved.

  1. Select the default, Wait for Approval
  2. Click Next.

To go back to the previous screen, click Go Back. To continue, click Next

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Screen 4

On this screen, you can review your test. Find below the table explaining the field options available:

Field Name/Action Description
To return to a previous screen
  • Click Go Back.
    		•
    To send the test at the scheduled time Click Send
    To save the test without sending Click Save

    To cancel the test

    		 Click Cancel
    To reschedule a version of the test
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