Using ListManager with ClickTracks: Overview
ClickTracks is a web analytics software package produced by Lyris; it helps you track and understand the impact your email campaigns are having on leads, conversions and more. Using ClickTracks and Aurea List Manager together gives you much more powerful segmentation and reporting tools than if you use Aurea List Managerr alone.
To give you an idea of the different kinds of segments you can create in ClickTracks (and then use in ListManager), here is the ClickTracks Advanced Visitor Segmentation :
Learn more about ClickTracks' segmentation features
Harnessing the power of the Aurea List Manager/ClickTracks integration is a three-phase process:
- Set up ListManager to work with ClickTracks.
- Set up ClickTracks to work with Aurea List Manager.
- Generate segments in ClickTracks based on activity from a ListManager mailing.
Next: Learn how to set up ListManager to work with ClickTracks.