Creating segments

Segments are subsets of your list. They allow you to target specific members of your list based on the information you have about them.

Note

You can only segment your list based on the information you have about your members. This information must be included when they join or when you import them. For more information, see How to add members.

You don't have to create segments for your list. If you don't create and select a segment, your message is simply sent to your entire list.

The Segments > New Segment page allows you to make a segment of your list, based on the criteria you define. The Segments > Edit Segment page is precisely like the Segments > New Segment's page.

There are three tabs for creating a segment:

  • Segments > New Segment > Essentials
  • Segments > New Segment > Advanced
  • Segments > New Segment > Boundaries