Marketing Activities

Learn about the marketing activities.

Marketing activities are executed in the following steps:

  1. Preparation, see Planning and Preparing Marketing Activities.
  2. Define the marketing activity and any additional information, see Defining Marketing Activities.
  3. Create the target group, see Creating Target Groups.
  4. Edit the target group, see Editing Target Groups.
  5. Generate and edit the data, see Executing Marketing Activities.
  6. Monitor the results, see Monitoring Results.

Related marketing activities can be grouped together to form campaigns, see Campaigns.

Note: You can also generate marketing activities and marketing objectives using the key account management functions, see Key Account Management.