Responses

You can enter the possible response to a marketing activity, which allows you to:

• Define follow-up activities, for example, to send an offer to those respondents who react positively to the first telephone contact.
• Review responses and count the number of responses of each type in order to determine the success of the marketing activity.

To define the follow-up response and assign points to a response:

1. Define two marketing activities. The second marketing activity should be dependent on a specific response being given to the first one.
2. Switch to the Responses tab in the new marketing activity and click on (New).
3. Enter the Response (e.g. "Yes, send me an offer").
4. Select the second marketing activity in the Follow-up Marketing Activity field.

   If this response is received, the respondent is automatically assign to the follow-up marketing activity’s target group.

   

5. Enter the number of points assigned to this response in the Individual points field and enter the expected number of responses in the Number (Plan) field. The target and actual points can then be compared in the statistics, >> Monitoring Results.
6. Save the record.