Monitoring Results

You can monitor the success and status of campaigns and marketing activities by performing calculations.

1. Click on (Calculate) in the campaign or marketing activity record.

Based on the responses received, the success of a marketing activity is determined by comparing the actual results with the target results. The success of a campaign is calculated based on the success of the individual marketing activities that make up the campaign.

The statistics for a marketing activity are available from the Statistics tab and contain information on the number of responses, the points scored and statistics concerning the records generated within the scope of the marketing activity. You can edit the Weighting field in the statistics to determine the weighting of the marketing activity within the campaign’s statistics.

The statistics for a campaign are stored on the Success (Overview) and Success (Details) tabs in the campaign record and include details on the target number of records and the total points scored by the responses. Furthermore, an overview of the associated costs in the default currency is available on the Target Group Size & Costs tab.

The charts on the following pages illustrate how costs and points are calculated for individual fields.

Further data is available in the campaign analysis. To carry out the campaign analysis:

1. Switch to the Analyses node in the campaign’s tree view.

You can display information on participants and activities in the campaign according to their status.