1. From the main segments page, click Create New Triggered Segment. This opens the Segment > New Triggered Segment page. Enter a segment name and description, as with any segment.
2. Click the Insert trigger button. This opens the Segment > Insert Trigger page, which is divided into tabs. These are arranged to access the desired trigger type easily. Click on the links below for detailed information on the various trigger types:

• Date
• Action
• Clickthrough
• Clickstream
• Purchase
• Interest

Triggers can be used in conjunction with clauses. The best way to see this is with an example described below:

You want to send a discount offer to members when they visited a particular web page from a particular mailing, but only if they are female and have purchased more than $100 worth of items in the past 90 days.

This results in 3 clauses, only one of which is a trigger clause:

< members who are female - regular clause >AND

< members who purchased more than $100 worth of items in the past 90 days - regular clause

 >AND< send the mailing 

whenthe member visits the particular web page from the particular mailing

-trigger clause >

If this example is entered incorrectly, such as:

< members who are female
- regular clause >

OR

< members who purchased more
than $100 worth of items in the past 90 days - regular clause
>

OR

< send the mailing when

the member visits the particular web page from the particular mailing

 - trigger clause>

It results in sending the mailing to all female members or to all members who purchased more than $100 in the last 90 days every time the triggered mailing is sent. This is why triggered segments and mailings must be created and tested with care.

Typically only one trigger clause is required for a triggered mailing, but sometimes you may want to send the mailing if any one of a list of events occurs. For example, you might want to send a particular promotion to someone who visits any one of 3 different pages.

For example:

<trigger clause when member visited page1> 

OR

<trigger clause when member visited page2> 

OR

<trigger clause when member visited page3>

You might want to only send to members who visited all three on the same day. You could do this by running the triggered mailing once at the end of each day, and using this segment:

<trigger clause when member visited page1> 

AND

<trigger clause when member visited page2> 

AND

<trigger clause when member visited page3>

In another example, you might want to send a particular promotion to adults once they reach 1000 total interest points on your website but only send to youths once they reach 2000 total interest points on your website.

For example:

(

<regular clause - member is aged 25 or over>

AND

<trigger clause when the member reaches 1000 interest points total
for the first time>

)

OR

(

<regular clause - member is aged less than 25>

AND

<trigger clause when the member reaches 2000 interest points total
for the first time>

)