Insert trigger interest

The Segments > Insert Trigger > Interest tab allows you to set an action for your segment.

It is often easiest to create triggered segments by following the fields in order so that they read like a sentence.

Insert trigger interest tab UI

The table below explains the options available in the Insert trigger interest tab:

Field Name Description
Member showed

This is used to select the desired command for the purchase trigger. These can be:

  • = equal to
  • < less than
  • > greater than
  • <= less than or equal to
  • >= greater than or equal to
  • <> not equal to

Note

For the < less than and <= less than or equal to options, only members who have generated at least one interest point of this type are selected.

Members who have generated no interest at all can only be detected by specifying = equal to and a value of 0.

For example, if you want all members who generated less than 1000 interest point in the last month, including those who made no interest points, you need to insert two trigger clauses: those who generated <= less than or equal to" 1000 interest points in the last month, AND those who made = equal to $0 interest points in the last month

This much This is used to enter the interest value. For example interest points, stage, or events in whole numbers
Of this type of interest

This is used to select the type of interest that the command and type entered above refer to. This can be interest points, interest stage or interest events

Which occurred

This is used to select the time frame for the interest point/stage/event. This can mean that the member showed X amount of interest points/stage/events, since the last run time, since forever, or since forever, reached for the first time. This third option means that the amount entered in the This much field is a total since the beginning of time, and the trigger fires only the first time that total is reached

On this page

This is used to select the page from the drop-down menu for the purchase. For the page to appear here, it must already be in the database as having generated an interest event. There may be several pages that generate different types of interest events
From this mailing

This is used to select the desired mailing or "any mailing" from the drop-down menu

For more information on how triggered segments work, see Creating a triggered segment.