Insert trigger purchase

The Segments > Insert Trigger > Purchase tab allows you to set a clickthrough for your segment.

It is often easiest to create triggered segments by following the fields in order so that they read like a sentence.

Insert trigger purchase tab UI

The table below explains the options available in the Insert trigger purchase tab:

Options Description
Member bought

This is used to select the desired command for the purchase trigger. These can be:

  • = equal to
  • < less than
  • > greater than
  • <= less than or equal to
  • >= greater than or equal to
  • <> not equal to

Note

For the < less than and <= less than or equal to options, only members who have made at least one purchase of this type is selected

Members who have not purchased at all can only be detected by specifying = equal to and a value of 0.

For example, if you want all members who made less than $1000 in purchases last month, including those who made no purchases at all, you need to insert two trigger clauses: those who made <= less than or equal to" $1000 in purchases in the last month, AND those who made = equal to $0 in purchases in the last month

This amount This is used to enter the amount. This applies to either a price or a quantity
Price/Quantity

This is used to select whether the amount specified above refers to a price or quantity. For example, 500/price = $500 or other monetary unit, and 500/quantity = 500 units

Since when

This is used to select the time frame for the purchase. This can mean that the member bought X dollars or units since the last run time, since forever, or since forever, reached for the first time. This third option means that the amount entered in the This amount field is a total since the beginning of time, and the trigger fires only the first time that total is reached

of this product code (optional)

Enter a product description, code, sku and so on. This restricts the calculation to totaling the purchases of that particular code type only

On this page

Select the page from the drop-down menu for the purchase. For the page to appear here, it must already be in the database as having generated a purchase event

Generally, purchases come from only one page, but if there is more than one where purchases have been made from, all of those options are here

From this mailing

Select the desired mailing or any mailing from the drop-down menu

For more information on how triggered segments work, see Creating a triggered segment.