Campaigns and Marketing Activities
Aurea CRM supports you in planning, executing and monitoring marketing campaigns.
A campaign consists of one or more marketing activities. Campaigns target customers and interests based on information accumulated by sales, service and marketing employees.
You can:
- Define customer-specific marketing activities (e.g. telephone surveys or mailings).
- Determine the responsible rep (e.g. telemarketing agent, account manager).
- Define the available responses from the target group
- Edit the generated target group
- Generate and edit activities, marketing objectives or mailings
- Generate mass mailings and faxes
- Send SMS and e-mails
- Trigger follow-up marketing activities automatically based on responses
- Monitor the results
Note: If you are porting campaign templates between development and production systems, ensure
that the field numbers 4 and 15 in the Activity Execution (AD) record are empty. If they are
not empty, then after porting, manually update field number 5, else the execution of
marketing activities fails.