Campaigns and Marketing Activities

Aurea CRM supports you in planning, executing and monitoring marketing campaigns. A campaign consists of one or more marketing activities. Campaigns target customers and interests based on information accumulated by sales, service and marketing employees.

You can:

• Define customer-specific marketing activities (e.g. telephone surveys or mailings).
• Determine the responsible rep (e.g. telemarketing agent, account manager).
• Define the available responses from the target group
• Edit the generated target group
• Generate and edit activities, incidents and mailings
• Generate mass mailings and faxes
• Send SMS and e-mails
• Trigger follow-up marketing activities automatically based on responses
• Monitor the results