Google Analytics Integration

Aurea CRM integration with Google Analytics enables you to get an insight into the usage patterns of Aurea CRM.Web.

Using Google analytics you can track events by user’s roles and understand the usage of the CRM.Web application by your users. This can provide you with valuable insights into your business as well as measure the results of your marketing campaigns, behavioral flow patterns of CRM.Web users, help develop KPIs by collecting data ratios and counts.

Some of the key information based on user roles that can be extracted by the Google Analytics integration are listed below:

  • Usage frequency metrics
  • Usage frequency of the components of the CRM.Web application.
  • The info areas used most, for example KP, FI etc.
  • Usage frequency of collateral.
  • Frequency of tasks like adding new data, editing data, or viewing data. Including the frequency of access of a specific data.
  • Interface usage flow metrics
  • Behavior flows that show how users move to their target screens.
  • Real time information on events triggered by users.
  • Usage metrics
  • Understand users with different roles and where they spend their time.
  • Average time on a specific action (creating a quota, updating forecast, etc.).
  • Time spent on data entry?
  • Time spent on a certain process (preparing a search, campaign design, creating or updating records)?
  • Time spent on searching for items - can we see if the searches are repetitive or common?
  • Some examples of frequency of action and events for a given user role:
  • How often do sales reps search for items?
  • How often do sales reps create records and activities?
  • How often do marketing managers access reports? And which reports?
Note: Enterprise users can use their own Google Analytics tracker and can further customize the tracked components. Standard users of Aurea CRM can use Google Analytics tracker provided by Aurea and have the option to turn it off.

The following screenshots show the metrics captured on screen events, user sessions, and screen behavior flows of the CRM.Web users by Google analytics.

The following screenshot shows a Behavior report on the Average Time on Page versus the Bounce Rate. This report allows you to drill down to specific pages. The drill down path ALL » PAGE PATH LEVEL 1: /OTC.updateCRM_web/ » PAGE PATH LEVEL 2: /crm/ » is visible at the top of the page. You can also select other metrics to compare or view user behavior on a single metric. As well as other capabilities.