Using Email Advisor
When you sign up for the Email Advisor service, you receive an email message with your login name and password, and the From email address your messages is going to be using.
Configuring EmailAdvisor
To use Email Advisor, you must first subscribe to the service, and enter your configuration information.
Find the steps below:
- In the left navigation bar, navigate to Reports > EmailAdvisor
- Click Configuration Wizard.
- Enter your Customer Name, User Name, and Password.
- Select which lists you want to use the EmailAdvisor service for, or select Entire Server
- lick Save. EmailAdvisor is now configured, and will be available when you create mailings.
Testing a Mailing
Follow the steps below to test a mailing using EmailAdvisor before sending it to your list:
- Click the Mailings main tab.
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Click New Mailing
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Compose your message as usual on the Message tab.
- When completed, click Save and Test
- Under EmailAdvisor Service, specify which audits you want to run for this test.
- Click OK. You can now view the EmailAdvisor reports under the EmailAdvisor main tab.
Auditing a Mailing
Follow the steps to audit a mailing during its actual send:
Click the Mailings main tab.
Click New Mailing
Compose your message as usual on the Message tab.
Click the Deliverabilitytab.
Under EmailAdvisor Service, specify which audits you want to run for this mailing.
>When you are done composing your mailing, click Save. You are now able to view the EmailAdvisor reports under the EmailAdvisor main tab.
When Should I Audit?
We recommend you perform at least two audits of every email campaign:
- Audit your message before sending it to your list, so you can resolve any problems with the message’s appearance or content that may cause it to be filtered.
- Audit your message when you send it to your email campaign, so you can identify and resolve any delivery problems as they occur.
Note
ISPs may change how they filter your mail as you send out your campaign, so delivery from a test run is not a guarantee of delivery when sending out the actual campaign. If the audit addresses are distributed evenly throughout your list, Delivery Monitor can show success rates at the beginning, middle and end of your send.