Report dashboard

The Report Dashboard gives you a variety of information in graphic format about recent mailings, member lists, server performance, and sales resulting from your email marketing.

Note

The Report Dashboard requires the installation of Macromedia Flash Player.

The table below explains the options available in Report Dashboard page:

Action Description
To choose which mailings and time period to look at
  1. Click the View List button for the List(s) box

  1. Click the site or list you want
  2. Click the Previous box and choose a time period
  3. Click the down arrow in the Time Range box

  1. Click the time range you want.
  2. Click the Go button.
To change the mailings and time period being viewed Follow the steps above to make different selections, and then click Go
To view more detailed information about a section of the Dashboard

Click the View data command for that section

Conversion Pipeline

This gives you a graphic representation of the following:

  • Messages mailed, received, and opened
  • Number of clicks and conversions resulting from the mailings

conversion_pipeline.gif

Summary Statistics

This gives you a Delivery and Tracking Statistics and Mailing Performance for the current month-to-date

summary_statistics.gif

Membership Health

The chart on the left tracks the overall size of your list; the chart on the right gives you information about unsubscribes and new members

To view the statistic for a particular month, move the pointer over the node for that month in the first chart, or the the bar for that month in the second chart

membership_health_93.gif

Delivery

This shows you how much mail was send and received

To view the statistic for a particular month, move the pointer over the bar for that month

delivery_93.gif

Unique Opens & Clickthroughs

This shows you unique opens and unique clicks

To view the statistic for a particular month, move the pointer over the node for that month

unique_opens_93.gif