This page provides an overview of clickthroughs, opens and clickstreams

To narrow the Tracking Summary Table down to specific mailings

1. Click the Mailing Type box, and then select the category you want. This option acts as a filter for the Delivery Table. Only items that fit the mailing type you selected is displayed regardless of the other options you choose.
2. Click the View List button for the List(s) box, and then click the site or list you want

3. Click the Calendar Popup button for the From and then choose a start date

4. Click the Calendar Popup button for the To box and then choose an end date. Only messages delivered in the range you specified are displayed
5. Click the Go button

The sort options are:

• ID: The ID number Aurea List Manager has assigned this mailing

• Mailing Name: The name you have given this mailing. Click on the mailing name to be taken to the Reports > Mailings > View Mailing screen, where you can view the mailing, the recipients, the log and where it is in the queue

• Sent: The number of recipients Aurea List Manager actually delivered messages to. Click on the number next to a mailing in the Sent column. You are taken to the Reports > Mailing Reports > View Mailing: Recipients screen
• Open: The number of unique recipients who opened the message using an email client which can read HTML. If a recipient opened the message in two different clients, or with a client and a web browser, only one open is registered.
  If a clickthrough is registered for a recipient without a registered open (as occurs when HTML images are suppressed), an open is recorded for that recipient.
  Click on this number to view those who opened the message. You are taken to a page which displays the time the message was opened, and the email address and name of the recipient who opened it. You may download the CSV list of those who opened the message by clicking icon
  From this page, you may view a chart that shows opens over time. In addition, you may also create a segment of those who opened a message so you can target later mailings to those people.
• Open %: The percentage of unique recipients who opened the message using an email client which can read HTML.
  Click on this percentage to view those who opened the message. You are taken to a page which displays the time the message was opened, and the email address and name of the recipient who opened it. You may download the CSV list of those who opened the message by clicking icon
  From this page, you may view a chart that shows opens over time. In addition, you may also create a segment of those who opened a message so you can target later mailings to those people
• CT: The number of unique recipients who clicked on at least one trackable URL (unique clickers). This number may be greater than the number of opens if some recipients have HTML images disabled.
  Click on the number to be taken to a page which displays the time the link was clicked, the email address and name of the recipient who clicked, and their TCP/IP address. For each click, you are going to see the URL, URL Name and Group. You may download the CSV list of those who opened the message by clicking icon
  From this page, you may view a chart that shows opens over time. In addition, you may also create a segment of those who opened a message so you can target later mailings to those people
• CT %: The percentage of unique clickthrough hits versus recipients.
  Click on the percentage to be taken to a page which displays the time the link was clicked, the email address and name of the recipient who clicked, and their TCP/IP address. For each click, you are going to see the URL, URL Name and Group. You may download the CSV list of those who opened the message by clicking icon
  From this page, you may view a chart that shows clickthroughs over time. In addition, you may also create a segment of those who clicked on links so you can target later mailings to those people
• CS: The number of unique recipients who have visited at least one of your web pages. If you want to track clickstreams, you need to create a Clickstream Tag, and put it on every page you'd like to track on your website
  To view Offline events, click on the CS#. For more information on offline events, see Utilities > Other > Offline Events
  If a recipient receives your message and goes to your website directly without clicking on a trackable URL, the clickstream may not be recorded, depending on the recipient's email client settings.
  Click on the number in one of the CS columns next to a mailing to see all the recipients who went to other pages on your website. You are taken to a page which displays the time the web page was visited, the page visited, and the email address and name of the recipient who visited. You may download the CSV list of those who opened the message by clicking icon
  You may also create a segment of those who visited other pages on your Web site so you can target later mailings to those people
• CS %: The percentage of unique click stream hits versus recipients
• Created: The date the mailing was created.
  

Click on to download your tracking statistics in CSV format.

This shows a charts of open rates, for individual mailings, lists, or all your lists. Includes charts on unique, total, aggregate and estimated opens. Find the types of report below:

• Unique Opens: This represents the number of recipients who are known to have opened a message. Records the first open or clickthrough for a recipient, and disregards further opens

• Total Opens: This represents the total number of opens registered for a message. If a clickthrough is registered for a recipient, but no opens, a single open is recorded for that clickthrough
• Estimated Opens: This represents the estimated number of unique opens for the message. This figure is calculated by dividing the unique opens by the total number of recipients detected to have HTML capability in the past times 100 to create a percentage, and then applying that percentage to the entire list to include recipients who have not been detected to have HTML capability.
  For example, if a message was sent to 100 recipients with 25 unique opens and 40 recipients known to have HTML capability: (25/40)*100=62.5% of known HTML readers opened the message. That percentage is applied to the entire list, so there is going to be 62.5 estimated opens when there were 25 unique detected opens.

This shows a charts of clickthrough rates, for individual mailings, lists, or all your lists. Includes charts on unique, total, aggregate and estimated clickthroughs

This shows a charts of forwarding rates, for individual mailings, lists, or all your lists. Includes charts on most forwarded mailings, who forwarded them, and forwards over time

The List Forwarding Detail page, the Forwards number you see on the left is the number of unique TCP/IP addresses each person has forwarded at least one message to. If two different messages were forwarded to the same TCP/IP address, this page when then only show 1. Therefore these are unique forwards

To see forwarding details, click on this number. What you now see are all the forwards, regardless of the TCP/IP addresses involved. So if there were 8 unique forwards, and you see a list of 9, that means that one of the TCP/IP addresses received a mailing twice

This shows a chart of unsubscribes by mailing