1. Select the category you want from the Mailing Type drop down list

This option acts as a filter for the Mailing/Campaign list; only items that fit the mailing type you selected is going to available in the list.

2. Select the mailing/campaign you want from the Mailing/Campaign drop down list.

The Quicklinks section provides link to detailed reports about the mailing. Find the types of report below:

• Tracking Summary: This shows how many people opened the message, clicked a tracked URL, or went from one of your mailings to other pages on your website
• View Mailing: This shows the message body, message header, recipients, log and mail queue information
• View Opens: This shows details about recipients who opened your message
• View Clickthrough Tracking: This shows details such as the clickthrough time, destination IP address, and URL. The information includes recipient counts, open statistics, clickthrough statistics, clickstream statistics, purchases, interest data, member changes, any surveys answered, and the mailing status.
• Clickthrough Heatmap: This shows which specific links in a sent message drew the most traffic.

This displays a pie chart with a uniquely colored section for each Delivery category (see below):

• Successful Sends: The number of emails that were successfully received by recipients

• Soft bounces: Email that has bounced back to the sender undelivered after it has been accepted by the recipient's mail server.

• Technical failures: Technical failures are failures of the delivery of email due to problems on the receiving equipment or infrastructure, such as DNS resolution issues, connection timeouts, greylisting, or server errors due to non-user specific disk space problems.

• Uncategorized failures: A failure that does not easily fit into one of the other categories
• Invalid Users: For some reason, the email addresses are not legitimate ones (this is often caused by spelling errors)
• Content Blocks: Content blocks are responses that indicate that the message is rejected for issues detected by a content filter. The filter may conclude that your message contains spam-like content, non-RFC compliant content, blacklisted URLs in the content, and so on
• MailStream blocks: You can learn more about MailStream blocks here
• End User complaints: Spam complaints made about the mailing
• Recipients remaining: The number of recipients for a mailing that are current pending in the Active Recipients queue. These users may not have been attempted yet, could be in retry due to transient delivery failures, or could be inactive due to a block by the destination ISP

This provided the results for the opens. Find the available results below:

Total opens: This includes all opens, including repeat opens for the same recipient

Unique Opens: This represents the number of recipients who are known to have opened a message. Records the first open for a recipient, and disregards further opens.

A clickthrough is the action of clicking an ad element and causing a redirect to another webpage. Find the available results below:

Unique Clickthroughs: The number of times a member clicked through a mailing, regardless of the number of the URLs

Total Clickthroughs: Includes all clickthroughs, including repeats. 

A clickstream is a record of a user's activity on the Internet, including every Web site and every page of every Web site that the user visits, how long the user was on a page or site, in what order the pages were visited, any newsgroups that the user participates in and even the e-mail addresses of mail that the user sends and receives.

• Unique page hits: The number of unique visitors to a page (For example, if someone visits the same page three times in quick succession, it only counts as one unique page hit)
• Total page hits: The number of times a page was requested from the server

A graphic representation of the number of messages sent vs. how many were actually received by the recipients

This shows the changes to member status. Find the available results below:

• Subscribes: The number of new list members
• Unsubscribes: The number of members who left the list

This shows the purchase status. Find the available results below:

• Purchases: The number of hits for your purchase tag. A purchase tag can have different quantities
• Units sold: Actual number of units sold. For example, Your purchase tag has a quantity of 3 and there are five hits on the tag. Purchases= 5, Units sold= 15 (5 x 3)
• Revenue: The amount of revenue generated.

The total number of clickthroughs by URL for all members.