Referral statistics
Referral statistics inform you how many people have referred friends to your list, how many friends they referred, and how many of those who were referred joined. They also show how many of those referred clicked on a tracked URL, or who have gone from one of your mailings through to other pages on your Web site.
In order to have statistics about referrals, you need to included a referral link in your mailing.
If you want to track clickstreams from referrals, you need to create a Clickstream Tag, and put it on every page you want to track on your website.
The table below explains the actions that can be done using the Referral Statistics table
Field Name/ Action | Description |
---|---|
Finding a Mailing |
Twenty mailings for the list are displayed in Reports > Mailings > Referral Statistics. To view more, click Show more. Repeatedly clicking Show more shows greater numbers of mailings at a time. Click Next to see the next twenty mailings, Previous to see the last twenty You may change the sorting order of the mailings by clicking the up or down triangles next to ID. By clicking the top triangle, the sort order starts ascending (1-10); clicking the bottom arrow makes the sort order descending (10-1) The sort options are:
Other columns shown are:
|
Viewing a Mailing |
To view the original mailing that resulted in these referrals, click on the mailing name. You are taken to the Reports > Mailings > View Mailing screen, where you can view the mailing, the recipients, the log and where it is in the queue. |
See who clicked on a Tracking URL |
To see all the recipients of invitations who clicked on a tracking URL, click on the number in one of the CT columns next to a mailing. You are taken to a page which displays the time the link was clicked, the email address and name of the recipient who clicked, and their TCP/IP address. You can see the URL, URL Name and Group. You may download the list of those who clicked on a link by clicking on You may also create a segment of those who clicked on links in a message so you can target later mailings to those people |
See who went to other pages on your website (Click Stream) |
To see all the recipients of invitations who went to other pages on your website, click on the number in one of the CS columns next to a mailing. You are taken to a page which displays the time the web page was visited, the page visited, and the email address and name of the recipient who visited. You can also see the URL, URL Name and Group. You may download the list of those who clicked on a link by clicking on |
Download as a file |
Click on the to download your referral statistics in CSV format |