Features of mailings
Creating mailings involves the general process of writing the content to be included in your mailing, defining the recipients (lists or segments), and testing the mailing. Once it has been approved, then it can be sent, where it is sent concurrently with any other mailings that may be in progress.
- To create a mailing, in the left Navigation Bar, click Mailings, and then click New Mailing. From here the details for the message, recipients, tracking, scheduling, and internationalization can be specified.
- Generally, when creating a mailing, you should have already created your content, which is then imported into the mailing.
- On the Recipients tab, you can specify any segments to receive this mailing, if you would like to send it to a subset rather than the entire list. In addition, here, recipients can be purged (excluded from the mailing), and you may prevent those who have received too much email recently from receiving this message by editing the recency.
- On the Tracking tab, you can set whether you would like to track opens and detect HTML capability. Generally you may want to set these to Yes, because this allows you to then monitor the results of your mailing when it is complete (see below).
- It is recommended that you test your mailing prior to sending it, to verify that your content appears the way you intend it to, and that it is functioning properly.
- Aurea List Manager also allows you to create advanced mailings, including triggered and sequential mailings, which work in conjunction with triggered segments. These allow you to create a mailing and then have it sent based on some specified action by a recipient, such as opening a previous mailing or clicking on a URL.