Analyzing mailings

Once your mailing has been completed, you can analyze the results. This includes viewing any errors that may have resulted, and checking the performance of your list, as well as evaluating the recipient actions, such as how many opened the mailing or clicked on a particular URL. Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.

• To view mailing errors, you can see any rejection messages that resulted. This displays any permanent or temporary failures, and allows you to access the member details directly from here as well.

• To view many helpful reports, in the left Navigation bar, click Reports, and then click Mailings. With these you can check the performance of your list.

• The Delivery table displays statistical information about each mailing, including number and percentage of tries, number and percentage of sends, and fail numbers. The Mailings in queue statistics table shows the same information, but only for mailings which are currently running. Some of the charts which are useful in analyzing list performance include:

• The Success and failure count chart, which shows the historical performance of success and failures over time. This chart is accessible by going to Reports > Mailings > Delivery Statistics > Delivery Results > Historical Performance.
• The Success percentage chart, which shows the last 19 mailings and compares their percentage of success. This chart is accessible by going to Reports > Mailings > Delivery Statistics > Delivery Results > Compare recent mailings. Also here are the Success count, Failure %, and Failure count charts, which can be useful as well.
• Individual recipient information can be seen in Reports > Mailings > Delivery Statistics > Number of recipients.

• The Mailing statistics table, accessible from Reports > Mailings, is very helpful because it displays information about recipients, opens, clickthroughs, clickstreams, purchases, and interest events. From here, charts of these individual items can be accessed by clicking on the number next to the desired information.

• Tracking Statistics are also very helpful to find out what happens after the mailing is sent, regarding opens, clickthroughs, forwards, etc.