Web Analytics Integration Parameter and Merge Tag List
Before setting up Web Analytics Integration, you need to find out the parameter values for your site for each web analytics system required to be set up.
The values you need to pass to your web analytics system depend on your web analytics provider and the specific website activity that you need to report on. Aurea List Manager Support does not provide the parameters or their values. For more information, please contact your web analytics provider.
Alternately, you can use merge tags as parameter values, such as the mailing title or subject.
The following table lists the required and optional parameters that Aurea List Manager uses for each supported web analytics system.
For more information about Web Analytics Integration, see Web Analytics Integration -- Overview.
Parameter Values
| Web Analytics Provider | Name | Parameter | Required/Optional |
|---|---|---|---|
| ClickTracks™ |
N/A Aurea List Manager generates an integration key that you need to copy to the Email Campaign Auto-Import wizard of your ClickTracks Campaign Manager. |
Required |
|
| Google Analytics™ | Campaign Source | utm_source | Required |
| Campaign Medium | utm_medium | Required | |
| Campaign Name | utm_campaign | Required | |
| Campaign Term | utm_term | Optional | |
| Campaign Content | utm_content | Optional | |
| WebTrends™ | Email Provider | WT.mc_pa | Required |
| Campaign ID | WT.mc_id | Required | |
| Email Campaign Name | WT.ti | Required | |
| Campaign Type | WT.mc_t | Optional | |
| Recipient ID | WT.dcsvid | Optional | |
| CoreMetrics™ | Vendor | cm_ven | Optional |
| Campaign | cm_cat | Optional | |
| Placement | cm_pla | Optional | |
| Item | cm_item | Optional | |
| Omniture® | Message ID ()* | mid | Required |
| Recipient ID ()* | rid | Required | |
| Campaign () | cid | Optional | |
| Custom | Any parameters you need | Required | |
| Merge Tag | Description |
|---|---|
| %%outmail.campaignname%% | The name of the first campaign name assigned to the mailing, or an empty string if no campaign is assigned. |
| %%outmail.campaignid%% | The ID of the first campaign assigned to the mailing, or 0 if no campaign is assigned. |
| %%outmail.subject%% | The subject of the mailing. |
| %%outmail.title%% | The title of the mailing. |
| %%list.id%% | The List ID of the mailing. |
What do you want to do?
Set up Web Analytics Integration for: