Web Analytics Integration -- Overview
If you use a supported web analytics system, Aurea List Manager can track the behavior of web site visitors from the time they receive a message, to click-through to a landing page, to conversion (or non-conversion). Aurea List Manager can also track which web pages the user visited and determine whether a visitor to a web site arrived via a specific message or campaign.
You can integrate Aurea List Manager with as many of the following web analytics providers as you need:
- Google Analytics™
- WebTrends™
- CoreMetrics™
- Omniture ®
- ClickTracks™
- Custom
Before you begin
You need to find out the parameter values for your site for each web analytics system required to be set up.
The values you need to pass to your web analytics system depend on your web analytics provider and the specific website activity that you need to report on. Aurea List Manager Support does not provide the parameters or their values. For more information, please contact your web analytics provider.
For a list of parameters Aurea List Manager uses for each supported system, see Web Analytics Integration Parameter List.
Optionally, you can use merge tags for parameter values. Aurea List Manager evaluates the merge tags at send time to identify value, such as the subject or title of the mailing. For information about which merge tags you can use, see
About Setting Up Web Analytics Integration
To integrate Aurea List Manager with a web analytics system, you need to:
- Enable the providers you want and provide values for specific parameters.
- Enable tracking for each mailing you want to track.
The parameters vary by provider.
For more information about enabling tracking, see Tracking Opens or HTML Capability.
You set up Web Analytics Integration on the Web Analytics tab of the New Site or Edit Site page. To access the Web Analytics tab:
- 1. In the left Navigation bar, select Utilities > Administration > Sites. The Site page opens.
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Do one of the following:
- To select an existing site, in the Site Name column, click the name of the site you want.
- To create a new site, click Create New Site.
- Select the Web Analytics tab. The Web Analytics tab opens. You can now set up Web Analytics Integration for:
The Edit Site or New Site page opens.