Web Analytics Integration for Google Analytics™

Before you begin, you need to find out the values that Google Analytics uses for your web site for the following parameters:

Name	Parameter	Required/Optional
Campaign Source	utm_source	Required
Campaign Medium	utm_medium	Required
Campaign Name	utm_campaign	Required
Campaign Term	utm_term	Optional
Campaign Content	utm_content	Optional

To set up Web Analytics Integration for Google Analytics

1. In the left Navigation bar, select Utilities > Administration > Sites.The Site page opens.

2. Do one of the following:
   • To select an existing site, in the Site Name column, click the name of the site you want.
   • To create a new site, click Create New Site.

   The Edit Site or New Site page opens.

3. Select the Web Analytics tab. The Web Analytics tab opens.

4. Do one of the following:
   • To track links to all domains, select Track links to all domains.
   • To track links only to specified domains, select Track links to specified domains only and type the names of the domains you want to track in the Tracked Domains field.

5. Select the Enable checkbox next to Google Analytics.

   The parameters for Google Analytics appear.

6. For each required parameter type the parameter value in the Value field.

   Required parameters are marked with an asterisk (*). You can use merge tags as values. For a list of supported merge tags, see Merge Tags.

7. Optionally, for each optional parameter, type the parameter value in the Value field.

8. 8. Click Save.

   Web Analytics Integration for Google Analytics is enabled and the Sites page opens.

9. Enable tracking for each mailing you want to track.

   For more information about enabling tracking, see Tracking Opens or HTML Capability.