Viewing Clickthrough data in a table

The Clickthrough data can be displayed in different view. These are explained below:

Viewing Clickthrough data in a table

The table at the below shows the clickthrough data in table format. The table shows up to 50 most clicked links, regardless of the number of links in the message. Here are some examples:

Clickthrough Tracking Statistics table

For each link and linked image, the table shows the following information:

• Link text (or image for an image)
• Whether the link is shown in the preview or not

If an email message contains dynamic content, any links or linked images within a dynamic content block might not be included in the specific variation of the message shown in the Heatmap. However, the table shows data for every variation of the message.

• Number of Unique Clicks
• Percentage of Total Unique Clicks
• Number of Non-Unique Clicks
• Percentage of Non-Unique Clicks
• Target URL of link or linked image

By default, the table is sorted in descending order of percentage of total unique clicks. You can sort the table by any column by clicking the column title.

Changing the display options

You can use the buttons and checkboxes at the top of the report to change display options for the Clickthrough Heatmap.

You can do any of the following actions as stated in the table:

Actions	Description
See the number of clicks rather than relative percentage	To see the number of clicks for links, select Show Clicks. To switch back to the percentage view, select Show Percents.
See the percentage or number of all clicks rather than unique clicks	By default, the Clickthrough Heatmap report shows the percentage or number of unique clicks on each link. This means that if a recipient clicked the same link several times, Aurea List Manager counts only one click. To see a percentage or number of all clicks instead of unique clicks, clear the Unique Clicks checkbox.
Turn off the flags for links	To see the message without the Heatmap flags, clear the Show Heatmap checkbox. When you turn off the flags, you can point at a link to see the flag for that link.
To View Clickthrough Data for the Text Version	To view clickthrough data for the text version of the message, select the Text tab. If a text version does not exist, the report displays a message: No text version found.
To view the Clickthrough Heatmap for a different mailing	To view the Clickthrough Heatmap report for a different mailing, select the mailing you want from the Mailing drop down list at the top of the page.