Subscriber Activity
The Reports > Members > Subscriber Activity page shows a table of subscription information about your list for the past week by default. To change the length of time for the report or the totals, select the From and To dates and click Go. This adjusts the period (date range) seen and the total for the period.
Note
The statistics on this page are affected by how long you keep data. For more information, see Members report overview
About Week Start and End Dates
The report uses the following rules for week start and end dates:
- All weeks start on Sunday and end on Saturday.
- Week Of shows a Saturday date.
- If a week is split between two months, there is going to be two shorter weeks. One in the first month and one in the second month .To ensure that the month totals remain accurate.
Subscriber Activity Table
| Field Name | Description |
|---|---|
| Date |
The date or range of dates for the subscription information in this row. |
| New Members |
The number of new subscriptions for the period specified in Date. Click on a number to view the new members
for a particular time period. From that page, you can create a segment of those members, or download the list of new members as a CSV file by clicking on The number of members in this segment might be fewer than is displayed, because the segment pulls only normal members who are set to Date Joined in the date range AND who have a Membership status of normal, unsubscribed, held, needs-hello, needs-goodbye, or expired. The members whose status is unsubscribed or held shows up in the Unsubscribed or Bad Addresses columns on the dates that they were unsubscribed or held If there is no data for all columns in a row for a particular date, no data is shown for that date. |
| Unsubscribes |
The number of members who unsubscribed during the period specified by Date. Click on a number to view
the unsubscribed members for a particular time period. From that page, you can download the list of unsubscribed
members as a CSV file by clicking on If there is no data for all columns in a row for a particular date, no data is shown for that date. |
| Bad Addresses |
The number of members who received a permanent failure message and were put on hold during the period specified by Date. For more information, see Utilities: List Settings: Automatic Maintenance: Error Mail Handling Click on a number to view the held members for a particular time period. From that page, you can download the list of held members as a CSV file by clicking on the file icon. If there is no data for all columns in a row for a particular date, no data is shown for that date. |
| Net Change | The change in subscriber activity for that date. For example, if one new member was added, and
one unsubscribe, then the net change would be 0 |
| Total for Period |
The total for the period for each column is displayed. To adjust the length of the period, select the From and To dates and click Go. |
| Grand Totals |
The totals for all periods covered by the date range for each column. |
