Unsubscribe in Insert Field
An important part of any message you send is an easy way for people to unsubscribe from your list. Having an easy to understand unsubscribe directions help you to maintain a good relationship with your audience and distinguishes your legitimate email from spam. The list unsubscribe header and footer are not included in your message, so you need to add unsubscribe instructions to every message.
Unsubscribe Email Addresses
These tags below, merge in the email address recipients may use to unsubscribe from your list, or from all lists on your server.
Unsubscribe from this list
The merge tag %%email.unsub%%
is inserted into your content, and is converted into a unique
unsubscribe mail merge tag for each recipient. For example:
leave-141-4323P-@example.com
Only member 4323 sees this address. When an email comes into Aurea List Manager with this address, it unsubscribes that member, and record which mailing prompted the member to unsubscribe. The final P
on the
address is a check character
, ensuring that malicious people cannot unsubscribe others. For
example, if someone changes the number to something else, say 4000
, by mailing to leave-141-4000P-@example.com
. Aurea List Manager sees that this number has been tampered with because P
is not the correct
check character
for the number 4000
. In this case, Aurea List Manager interprets
the message as if it were sent to leave-jazztalk@example.com
and unsubscribe the sender of
the message.
Unsubscribe from all lists
The email address to which a recipient should send mail in order to unsubscribe from all lists on your
server. The merge tag %%email.purge%%
is inserted into your content, which is translated into
purge@the-hostname-of-your-server.com
.
Text Unsubscribe Directions
Typically, these instructions are provided at the end of a message, but they can be inserted anywhere in your content. The Text Unsubscribe Directions only appears when you are inserting into a text body.
Short: unsubscribe from this list
The following is inserted into your message, and provides recipients with their unique unsubscribe email address:
To unsubscribe from this list, send a blank email to %%email.unsub%%
Long: unsubscribe from this list
The following is inserted into your message, and provides recipients with their unique unsubscribe email address, along with additional subscription information:
You are subscribed to %%list.name%%
as %%emailaddr%%
.To unsubscribe, send a blank email to %%email.unsub%%
Short: unsubscribe from all lists
The following is inserted into your message, and provides recipients with the purge email address:
To unsubscribe from all lists, send a blank email to %%email.purge%%
Long: unsubscribe from all lists
The following is inserted into your message and provides recipients with the purge address, along with additional information about the lists they are subscribed to on the entire server.
CAUTION
This list might be long.
To unsubscribe from all lists, send a blank email to %%email.purge%%
Your email address %%emailaddr%%
are subscribed to %%whatlists%%
.
HTML Unsubscribe Directions
Typically, these instructions are provided at the end of a message, but they can be inserted anywhere in your content. The HTML Unsubscribe Directions only appears when you are inserting into an HTML body.
Short: unsubscribe from this list
The following is inserted into your message, and provides recipients with their unique unsubscribe email address:
HR>
To unsubscribe from this list, send a blank email to <A HREF="mailto:%%email.unsub%%"><B>%%email.unsub%%</B></A><BR>
Long: unsubscribe from this list
The following is inserted into your message, and provides recipients with their unique unsubscribe email address, along with additional subscription information:
HR>
You are subscribed to <I>%%list.name%%</I> as <I>%%emailaddr%%</I>.<BR>
To unsubscribe, send a blank email to <A HREF="mailto:%%email.unsub%%"><B>%%email.unsub%%</B></A><BR>
Short: unsubscribe from all lists
The following is inserted into your message, and provides recipients with the purge email address:
HR>
To unsubscribe from all lists, send a blank email to <A HREF="mailto:%%email.purge%%"><B>%%email.purge%%</B></A><BR>
Long: unsubscribe from all lists
The following is inserted into your message, and provides recipients with the purge address, along with additional information about their subscription.
HR>
You are subscribed with the email address <I>%%emailaddr%%</I>.<BR>
To unsubscribe from all lists, send a blank email to <A HREF="mailto:%%email.purge%%"><B>%%email.purge%%</B></A><P>