Purchase tracking and reports.

The Purchase Tracking tells you how many people have purchased on your website using the Purchase Tag

Note

Purchase Tracking is a feature of Aurea List Manager Enterprise, and is unavailable for standard or Pro ListManager. For information about upgrading your , contact your account executive. If you do not know who your account executive is, or for other queries, contact us through our website.

The table below shows the types of purchase reports available:

Types Description

Number of purchases

This shows the number of purchases made by your subscribers. These statistics may be viewed per mailing, over time, cumulatively, by join date and by demographic field.

Purchase percentage rate

This shows the percentage of purchases made by your subscribers. You may view buyers as a percentage of your total membership, those who open, click a link in a mailing and visit your website.

Units sold at each purchase price

This charts analyzes at what purchase price you have made the most sales. These statistics may be viewed per mailing, per list, per demographic, and in a particular price range.

Total revenue for each purchase price

This charts displays the amount of revenue gained at each purchase price. These statistics are displayed per mailing, per list, over time and by members' join dates.

Total revenue

This charts displays the total amount of revenue gained by mailing, over time and by demographic.

Total revenue by product/SKU

This charts displays total revenue or units sold by product or SKU.