Interest tracking and reports
The Interest Tracking tells you how many people have interest in your website using the Interest Tag
Note
Interest Tracking is a feature of Aurea List Manager Enterprise, and is unavailable for standard or Pro ListManager. For information about upgrading your , contact your account executive. If you do not know who your account executive is, or for other queries, contact us through our website.
The table below shows the types of interest reports available:
| Types | Description |
|---|---|
|
Number of members at Each Interest Stage |
This is the number of members at each interest stage. Displays statistics about how members are converted into warm or hot leads, and the number of members at each interest stage based on mailing or by list. |
|
Total Interest Points |
This displays the total interest points generated per mailing, list, or over time. |
|
Total interest events |
This displays the number of interest events triggered, by mailing, per list and over time. |
|
Shopping cart abandonment rate |
This displays the number and percentage of members who used shopping cart, but never purchased. |
|
Hot leads |
This shows members who have shown a particularly high amount of interest, but who have not yet purchased. Hot leads are divided by those who have high interest points, those who have achieved a high interest stage, or who have gone through a number of purchase events without actually purchasing. |
|
Time to sale |
This shows the average length of time a particular list or mailing takes to get members to purchase. Also, statistics about how membership duration, or how long a member has been on your list, affects sales. |
|
Time to interest |
This shows the average length of time a member is on your list before showing interest by visiting your Web site. |
| Length of sales cycle |
This shows the average length of time a member is on your list, opens a mailing, clicks on a link, or shows interest before purchasing. |