Content targeting example
The following is a list of common content targeting use cases and how users can see content. It serves to explain how the Content Targeting logic is applied.
Use Case 1
| Content Target Options Applied | User Target Options Applied |
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End Result and Description
Visible Item: User see the item since they have not selected a particular category to filter on and hence can see all items
Use Case 2
| Content Target Options Applied | User Target Options Applied |
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End Result and Description
Not Visible: Content is targeted to New York only but user has indicated that they are only interested in Vancouver content.
Use Case 3
| Content Target Options Applied | User Target Options Applied |
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End Result and Description
Visible Item: Content is targeted to New York and user has indicated that they are interested in New York content.
Use Case 4
| Content Target Options Applied | User Target Options Applied |
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End Result and Description
Visible Item: Content is targeted to all users in New York regardless of Job Role since no Job Role target options were selected.
User has indicated they are interested in content for associates and para legals but since they haven’t specified a location it is assumed they are interested in all content regardless of location.
Content is visible to the user because of this configuration.
Use Case 5
| Content Target Options Applied | User Target Options Applied |
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End Result and Description
Visible Item : Content is targeted to users that belong to New York OR Sydney OR Vancouver.
Since the user made no choice about locations it is assumed they are interested in content for all locations hence content is visible.
Use Case 6
| Content Target Options Applied | User Target Options Applied |
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End Result and Description
Visible Item: Content is targeted to users that belong to New York OR Sydney OR Vancouver.
The user has specified they are interested in content only in Vancouver which corresponds to one of the options hence the item is visible
Use Case 7
| Content Target Options Applied | User Target Options Applied |
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End Result and Description
Visible Item : Content is targeted to users that are in Vancouver AND are lawyers.
The user has specified they are interested in content only in Vancouver that corresponds to lawyers hence content is visible.