CRM.pad application running on Apple devices is integrated with Google Analytics. Using Google analytics you can track and understand the usage of the CRM.pad application by your users. This can provide you with valuable insights into your business as well as measure the results of your marketing campaigns, behavioural flow patterns of CRM.pad users, help develop KPIs by collecting data ratios and counts.
Some of the key information that can be extracted by the Google Analytics integration are listed below:
Usage frequency of the CRM.pad application.
The version of the CRM.pad application being used
The devices and their versions used to access the CRM.pad application
The ratio of crashes of the application versus the iOS version used
Average time spent on a screen by users
Behaviour flows that show how users move to their target screens
Real time information on events triggered by users
Note: Enterprise users can use their own Google Analytics tracker and can further customize the tracked components. Standard users of Aurea CRM can use Google Analytics tracker provided by Aurea.
The following screenshots show the metrics captured on screen events, user sessions, and screen behavior flows of the CRM.pad users by Google analytics.
Figure 1. Total number of screen events Vs the total number of user sessions
Figure 2. Total number of Screens Viewed Vs Average time spent on a screen
Figure 3. Behaviour flow showing screens and action events for company detail